Veriphy Skincare caught my attention in 2019 when it launched at Murale (remember that?!) here in Canada – I was invited to the Toronto launch and loved meeting the team behind the brand. Since then Veriphy Skincare, has been re-energized and re-branded but, at its core, it’s women-founded, still rooted in science, and still delivering visible results.
The brand kicked-off when researchers at Guelph University developed, PhytoSpherix®, a plant-based ingredient supporting skin health by revealing a brighter and more even skin tone while deeply hydrating and visibly reducing the look of fine lines. What a dream. PhytoSpherix® is at the heart of the Veriphy Skincare line and a star ingredient in each of their products. PhytoSpherix® is a “plant-derived glycogen sourced from non-GMO Ontario sweet corn through a patented green process”. This innovation helps the skin feel hydrated and supported, for a smoother-looking complexion. The results have been documented in five published clinical studies in women aged 51–65.
Veriphy has their ‘protocol‘ which includes five product categories: Cleanse, Tone + Hydrate, Treat + Exfoliate, Moisturize, and Targeted eye care. I was kindly sent the last three products in this routine and I’ve quickly have fallen for each one of them. Besides the impactful ingredients that help the skin – they offer something that helps the wallet; a subscription model where you can save around $20 per product if you subscribe.
Veriphy Skincare’s Power Trip | $118 (or $94.40 with a subscription)
The ‘Treat + Exfoliate‘ step of the The Veriphy Protocol – this gently exfoliating serum is formulated with PhytoSpherix®and lactic acid. Lactic acid helps exfoliate the surface of your skin – leaving the skin feeling hydrated – never stripped. You can use this lightweight serum twice a day, after cleansing and toning – before moisturizing.
Veriphy Skincare’s 20/20 Eye Cream | $98 (or $78.40 with a subscription)
Peptides are everywhere these days, but this product harnessed the power of peptides way before the recent trend took hold. This eye cream formulated with niacinamide, PhytoSpherix® and a rooted-in-science peptide combo helps reduce the appearance of fine lines, improve the look of dark circles, and gives your eyes a soft, rested energy.
Veriphy Skincare’s Self Absorbed | $92 (or $73.60 with a subscription)
This moisturizer is, of course formulated with PhytoSpherix® and contains hyaluronic acid. This lightweight product improves the looks of plump, healthy looking skin while reducing the appearance of fine lines. My skin has immediately felt nourished and so so soft. Make-up wears beautifully over the product as well (I’ve been using it day and night).
At immrfabulous.com, we love supporting Canadian products and love showcasing the amazing leadership behind the brands. Veriphy Skincare’s CEO, Lindsay Nahmiache, is recognized as one of Canada’s Most Powerful Women (Financial Post), Top 40 Under 40, and USA Enterprising Women of the Year. Under her leadership, Veriphy supports women across generations by offering scholarships to women in STEM to continue their research in the cosmetics industry. We applaud this type of energy in the beauty industry and can’t wait to see what is next for Veriphy.
MFaberiphy
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Who is M Fab?
Megan is a top beauty content creator in Canada creating content and appearing on The Marilyn Denis Show for many seasons as a Beauty Expert. Starting her career as a make-up artist, she is pairs beauty knowledge with real-world application tips. Follow her as @immfab for even more beauty content.
