Beauty | Face | Launch | M. Fab

Joe Fresh New Spring Beauty Collection

March 3, 2016

Early last month I hopped on a plane and headed to Toronto for the launch of the Joe Fresh Beauty collection.

The expansive new collection, which will see its seasonal release’s first launched at Shopper’s Drug Marts across Canada, is sure to have something for everyone to enjoy!

First, lets talk about the party!

The whole event was beautiful right down to the custom bouquet you were sent home with.

There was an amazing DJ, tasty canapés… and look at these cocktails!

But we were there for the beauty!

And in true FAB style M.Fab & I are going to break down our favourite new Joe Fresh Beauty Products!

M. Fab (She Says):

My goodness it was fun to have Mr Fab here in TO coming to a beauty event with me! It’s so exciting to see a Canadian brand, like Joe Fresh, kicking ass and creating beautiful products at more-than-reasonable prices.

The JOE Fresh Beauty collection is expansive – everything from make-up wipes to primers but my favourite products from this line are products I use every day that were amped up!

Their illuminating primer in their champagne rose tone is something you apply over your moisturizer and under your foundation for a gorgeous warm, lit-from-within look. Looking forward to summer weather when I’ll also add this to my collarbones for some extra oomph.


I wear a bold liner nearly every day, so when I saw the ergonomic shape and the pointiest point in all the land of their Precision Liquid Eyeliner, I knew I needed it in my life.


It can turn your regular, run-of-the-mill cat eye into a graphic wonderland!


As for the price point… A steal! All the products are between the $5 to $18 range… Start the CAR!

Mr. Fab (He Says):

I’ve been doing a lot of on-air network segments lately and waking me up with only an hour or two of sleep has got me looking a mess. But besides a little bit of HD Powder, I don’t wear makeup.

But in the spirit of review, I decided to start a YouTube channel and gave several of the products a try…

What I wont do for my FAB readers!

I have no idea how to apply makeup


Mr & M Fab FreshBeauty


Looking forward to reading your comments!