Fashion week is full of great runway shows, designer presentations and showroom collections, but it’s an event that occurred on a 5th floor on 5th Avenue that had me pinching myself to ensure I wasn’t dreaming.
An intimate launch of T, with Tiffany & Co.‘s first woman Director of Design in the iconic brand’s 177 years: Francesca Amfitheatrof
It’s 9:30am, and I can officially say… “I was invited to Breakfast at Tiffany’s”
So it was 3000 degrees in NYC, and I arrived at the front doors of the landmark 5th Avenue Tiffany & Co. looking glossy, when I was greeted and escorted to up to the 5th floor; 1 floor higher than shoppers have ever traveled… I made a quick stop in the Lu to mop up my sweaty forehead.
When I emerged, I was greeted by a display of beverages to cool me down and rehydrate.
Around the corner and into a bright and airy room filled with natural light, there stood the gorgeous Francesca Amfitheatrof and her newest collection simply named Tiffany T.
Francesca, born in Japan, once said her dream was to design for Tiffany & Co. and as I explored the collection sprawled out before me, I could see why her dream had become a reality.
But for a woman who has lived & traveled the world, seeing so many things, I was eager to find out the simplicity behind the name?
“T represents the whole ethos of it: it’s fresh, modern and ageless. It’s easy, effortless yet elegant. They’re the pieces you’ll always take with you because they’re always perfect.”
And the collection is just that: clean lines and timeless delicacy. T is jewelry reimagined for today’s modern shopper.
From bracelets that ‘spring’ back, to transformational necklaces which can be separated and worn in multiple ways, T offers technological advances that are all hidden in the design.
Now having a woman at the helm of design is not the only first for the luxury jeweller in this collection, some of Tiffany T also contains the first intended unisex pieces.
“I see men wearing jewelry and bracelets, layering them up their arms. They’re no longer hiding them under their cuffs. I wanted to design something special for them as well.”
So who does Francesca hope to see wearing her line first?
“Honestly if I see a complete stranger on the street wearing me, I’d be excited”
With such a stunning collection, I’m certain that moment will come soon!
For Francesca Amfitheatrof, who bears a striking resemblance to Isabella Rossallini, her dreams of designing for Tiffany & Co. have become a reality… And for collectors of the iconic brand, new pieces to add to the vault!
You’ll never forget your first or your last piece of Tiffany…
And I’ll never forget meeting Francesca Amfitheatrof!
Mr. Fab T