Fashion | M. Fab | Opening

30 Years of La Vie en Rose

October 20, 2015

I fondly remember La Vie en Rose for being the place I bought my first ‘grown up bra’. A full meal deal bra with lace and wires and just enough oompf. I bought this pretty little thing with my babysitting money and wore it with pride – so long sports bra!

So when I was invited to the beautiful new concept store in Toronto’s Eaton Centre last month, I was hit with a wave of negligee nostalgia.


Not only did I get to see the gorgeous new store layout, but the 30th Anniversary Capsule Collection, which is totally lavish.

Here are my favourite pieces from the collection:

The Babydoll:


I get easily confused with too many strings and straps and clips so I love the simplicity of this design. It says ‘sexy without trying’ and is totally wearable… But maybe not over to your mother-in-law’s house on Christmas morning.

The Cami and Pant set:


So soft, so silky. This lovely cami and pant set comes in this navy and black combo, or all black. I like to think of this set as the practical gal’s choice – all your important bits covered, but still an air of mystery.

The Convertible Bra:


La Vie en Rose’s new store has an amazing ‘Bra Shop’ area where you can select a bra style perfect for your gals’ needs.

One bra I truly love is the Convertible. This bra gives you the option of wearing straps, or taking them off. Two bras in one!

There are so many beautiful pieces in their new, celebratory collection – online and in-store now.

If you are looking to sex-down your look – La Vie en Rose caters to you, too.

In the hours when I am not out and about, you will find me safely tucked into my full coverage PJs from La Vie en Rose. They are soft like a baby onesie and come in all sorts of cute patterns.


Celebrating Women for Thirty Years, this Canadian company continues to provide women beautiful lingerie options. In over 17 different countries this Canadian success story wouldn’t be possible without the great team behind the brand, and President & CEO François Roberge leading the way.


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