Beauty | M. Fab

A Theatrical Beauty Experience

April 24, 2015

Opening it’s fifth enhanced beautyBOUTIQUE in Canada in Toronto’s historic Runnymede Theatre, Shopper’s Drug Mart continues to offer Canadians the best beauty experience in retail.


Built in 1927, the Runnymede Theatre on Bloor West is not only historic, but iconic to the city and neighbourhood. 




Up until the transition, this was an operating theatre complete with stage, curtains and a stunning ceiling that, when created, was to evoke a feeling of being outside, under an evening sky




The new beautyBOUTIQUE has preserved all the unique architectural features from the intricate columns, to the tiled floor and used the stage area to showcase their enhanced fragrance collection.


Offering 18 prestige brands, like Stila and Chanel, to complement the rest of the Shoppers mass collectionsthis beautyBOUTIQUE uniquely carries two bays dedicated to men’s products like Biotherm, Lancome and Lab Series.




What I love is how open and inviting the area is. The towering ceilings give the area a dramatic sense of space. What I also love is the level of customer service you receive at beautyBOUTIQUES. Unlike major department stores, all Beauty Advisors are knowledgeable and unbiased; completely trained in all cosmetic lines so they can offer you the best-suited products for your specific need. 


Take a bow, Shoppers. A star is born!


M Fab


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