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Tiffany & Co Tiffany T

September 4, 2014

Fashion week is full of great runway shows, designer presentations and showroom collections, but it’s an event that occurred on a 5th floor on 5th Avenue that had me pinching myself to ensure I wasn’t dreaming.

An intimate launch of T, with Tiffany & Co.‘s first woman Director of Design in the iconic brand’s 177 years: Francesca Amfitheatrof

It’s 9:30am, and I can officially say… “I was invited to Breakfast at Tiffany’s”

Tiffany T Collection Francesca Amfitheatrof (3) (Large)

So it was 3000 degrees in NYC, and I arrived at the front doors of the landmark 5th Avenue Tiffany & Co. looking glossy, when I was greeted and escorted to up to the 5th floor; 1 floor higher than shoppers have ever traveled… I made a quick stop in the Lu to mop up my sweaty forehead.

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When I emerged, I was greeted by a display of beverages to cool me down and rehydrate.

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Around the corner and into a bright and airy room filled with natural light, there stood the gorgeous Francesca Amfitheatrof and her newest collection simply named Tiffany T.

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Francesca, born in Japan, once said her dream was to design for Tiffany & Co. and as I explored the collection sprawled out before me, I could see why her dream had become a reality.

Tiffany T Jewelry Collection Francesca Amfitheatrof 1

But for a woman who has lived & traveled the world, seeing so many things, I was eager to find out the simplicity behind the name?

“T represents the whole ethos of it: it’s fresh, modern and ageless. It’s easy, effortless yet elegant. They’re the pieces you’ll always take with you because they’re always perfect.”

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And the collection is just that: clean lines and timeless delicacy. T is jewelry reimagined for today’s modern shopper.

Tiffany T Jewelry Collection Francesca Amfitheatrof 4

From bracelets that ‘spring’ back, to transformational necklaces which can be separated and worn in multiple ways, T offers technological advances that are all hidden in the design.

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Now having a woman at the helm of design is not the only first for the luxury jeweller in this collection, some of Tiffany T also contains the first intended unisex pieces.

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“I see men wearing jewelry and bracelets, layering them up their arms. They’re no longer hiding them under their cuffs. I wanted to design something special for them as well.”

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So who does Francesca hope to see wearing her line first?

“Honestly if I see a complete stranger on the street wearing me, I’d be excited”

With such a stunning collection, I’m certain that moment will come soon!

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For Francesca Amfitheatrof, who bears a striking resemblance to Isabella Rossallini, her dreams of designing for Tiffany & Co. have become a reality… And for collectors of the iconic brand, new pieces to add to the vault!

Tiffany T Collection Francesca Amfitheatrof

You’ll never forget your first or your last piece of Tiffany…

And I’ll never forget meeting Francesca Amfitheatrof!

Mr. Fab T

Looking forward to reading your comments!