NYC Fashion Week #MBFW13 | Travel | VIP

Inside the Showroom for H&M Spring 2014

September 9, 2013

There are a number of ways designers will show at NYC MB Fashion Week.

Large runway shows, artistic fashion gatherings in small venues, and private affairs in showrooms.

H&M invite Spring 2014

So when I recieved a showroom invite from Ann-Sofie Johansson, Head of Design at H&M, to view select pieces from their Spring 14 Collection, I was ecstatic to say the least.

After I passed through security and clomped up a long narrow staircase of a building in SOHO, I entered a beautifully transformed space that reminded me of a Moroccan street market.

H&M Spring Summer 2014 collection NYFW MBFW (11)

Heavy tapestries and lush tropical plants creating a cozy market place for me to explore the new designs.

As I toured the space I was swarmed by a barrage of handsome male servers who offered a variety of delights.

H&M Spring Summer 2014 collection NYFW MBFW (4)

Champagne & caviar, I was Robin Leach and this was the NYC version of Lifestyles of the Rich & Famous!

The Spring 14 collection will see traditional wardrobe staples adorned with spectacular detailing

H&M New Top Secret Collection

Tasselled closures on satin blazers, and oversized tunics which will keep you airy and comfortable next Spring.

H&M Spring Summer 2014 collection NYFW MBFW (10)

Some interesting prints with unique detailing will offer the right flair for the more daring fashionista.

H&M Spring Summer 2014 collection NYFW MBFW (1)

And a mix of suede & leather will help construct new and exciting pieces.

H&M Spring Summer 2014 collection NYFW MBFW (8)

As I rounded each corner of the showroom, new vignettes unfolded before me and I was excited to explore more.

H&M Spring Summer 2014 collection NYFW MBFW (7)

And then as I entered the last room in the labyrinth, a group of live models were there to greet me.

H&M Spring Summer 2014 collection NYFW MBFW (6)

A chance to see the clothes come to life and movea mini private fashion show for me to watch!

And just as I wondered if there would be a bag of popcorn to go with the show, a giant plate of macaroons arrived.

H&M Spring Summer 2014 collection NYFW MBFW (2)

Not only was I being wowed by fashion, I was also being wowed by the experience!

H&M has been my favorite retailer for years. The way they combine colors, fabrics, textures and design has always made their collections stand out. And with Spring ’14, they’ve once again hit a home run!

H&M Spring Summer 2014 collection NYFW MBFW (3)

Congratulations Ann-Sofie on your amazing new line, I can hardly wait to see what else you have in store for us!

Ann-Sofie Johansson H&M Head of Design Mr.FAB (3)

What an unforgettable experience!

Mr. Fab & M Spring 14


Looking forward to reading your comments!