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An ‘Out of this World’ Fall Launch from Hillberg & Berk

August 26, 2013

When the names Hillberg & Berk, Edge Models and Play Creative show up on the credits in an event invite, it was an obvious choice to hop a 24 hour flight from Singapore to Regina Saskatchewan!

Hillberg & Berk AuroraLux launch Regina SK (6)

With leaves beginning to turn and our fashion colour palettes starting to change, it was time to launch the new fall collection, Aurora Lux, for the notable Canadian jewelry designer.

Hillberg & Berk AuroraLux launch Regina SK (4)

And as unique as the designs they create… Came an equally interesting and amazing launch!

Hillberg & Berk AuroraLux launch Regina SK (5)

Now I’ve been to numerous fashion events, product launches, and store reveals, but what sold the entire event was the genius minds behind Play Creative.

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The intrigue from the teaser video above was enough to have me travel around the globe to see more.

Hillberg & Berk AuroraLux launch Regina SK (2)

The impossibility of seeing the detailed opulence of the Hillberg & Berk collection during a staged fashion show was made a reality when the collection was blown up on a 52 foot tall screen at the Kramer IMAX theatre.

Hillberg & Berk AuroraLux launch Regina SK (3)

Following the screening, the crowd of 160 guests watched the film come to life when stunning Edge Models began to strut the entire length of the auditorium; all while sparkles of light reflected off of the out of this world ‘capsule collection’.

Hillberg & Berk AuroraLux launch Regina SK (9)

The night then concluded with the opportunity to shop the new collection as a talented DJ spun the beats.

Hillberg & Berk AuroraLux launch Regina SK (8)

It was an evening filled with all the glamour and opulence I have come to expect from the fabulously talented team at Hillberg & Berk!

Hillberg & Berk AuroraLux launch Regina SK (7)

Thanks for the great evening, I can’t wait to see your collection out on the streets!

Mr. Fab eautifully berk


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