Shop

Marketing Monday

April 8, 2013

I’ve spent a lot of time looking for summer fashion inspiration in magazines lately, and what has caught my attention most is the good… and bad in retailer print campaigns.

Lets start with the best.

Dolce and Gabbana

DG PE 13 DONNA/UOMO.indd

Has this design house ever done a bad print campaign?
This year’s imagery has me wanting to sail the European coastline looking for exciting prints and colourful textiles!

Tommy Hilfiger

Tommy_Hillfiger_2013_Print_Campaign

So I’m not really sure who shops in his stores… But I am always impressed by the mix of patterns which adorn the models in his shoots.
Bold and confident, I think I should pop in to see what T.H has got in store for me.

Now onto the ‘Meh!’

Burberry

Romeo-Beckham-Burberry-spring-summer-2013-screaming

Sure they make some nice stuff, but I just can’t get over the awkward use of David & Victoria Beckham’s son, Romeo.
A screaming child does not scream ‘luxury’ to me.

And lastly,

Longchamp

Coco-Rocha-for _ Longchamp 2013

The company, which makes this seasons pretty fabulous ‘it’ bag, booked two models who obviously did not shoot together.
The ‘samey same’ pose of the ‘doublemint’ twins is bizarre and clearly overlooked.

There is definitely something to be said about imagery and strong campaigns.

The more desirable the ad, the more I long to own a piece of the collection.

Can’t wait to see what next season brings!

Mr. Fab vertising


Looking forward to reading your comments!