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Crave Cupcakes develop a Mr. Fab Cupcake!

November 30, 2012

Just when you thought holiday fare couldn’t get any more delicious, the luckiest blogger in the world, me, has teamed up with the best of the best Crave Cupcakes to deliver you a holiday treat that will not only satisfy your sweet tooth, but will help you “Get up and Go!”

crave-logo

This particular collaboration has been in the works with the well known company for some time, and the development of a treat that represents Fab’s and Crave’s brands was no easy task.

But thanks to their in-house product development team, I was invited into the kitchen to spend the day putting together just the right combination…

Crave Cupcakes Calgary Limited Holiday Mr. Fabulous Cupcake (2)

With a season filled with fabulous events and endless hours of shopping and wrapping, the idea behind the ‘Get Up and Go’ is to give you the extra kick you’ll need to get through your day.

And nothing gets me going like a heavy dose of caffeinated coffee!

Crave Cupcakes Calgary Limited Holiday Mr. Fabulous Cupcake (8)

Trusted with the ‘original’ recipe, passed down mix from the owner’s grandmother, we looked for the right method for adding the coffee flavour…

There were many trials, from brewed to instant; finding the right blend to keep the integrity of the cupcake was not easy. But when the blend of ingredients came together, the mix was ready to scoop and put in the apartment sized oven!

Crave Cupcakes Calgary Limited Holiday Mr. Fabulous Cupcake (4)

As they baked, it was time to perfect the buttercream, and when you’re working with the notable Crave taste… The fear and panic of doing it wrong sets in!

The idea for the top: a mocha vanilla buttercream blended with actual coffee beans… This would be sure to keep you geared up throughout the day!

Crave Cupcakes Calgary Limited Holiday Mr. Fabulous Cupcake (7)

With food processor on hand, a selection of ground coffee, and chocolate covered and roasted whole beans, several batches of unique buttercreams were produced.

And then, with the sound of the buzzer, the cooked cakes where ready to come out of the oven.

Crave Cupcakes Calgary Limited Holiday Mr. Fabulous Cupcake (5)

As they cooled, the final touches were made to the topping. After filling a pastry bag with buttercream, I was ready to be taught the signature look of a Crave Cupcakes.

And with the creation of Mr.Fab’s Get Up and Go completed I was ready to put them in the display case!

Crave Cupcakes Calgary Limited Holiday Mr. Fabulous Cupcake (6)

Sadly, I was a little over zealous.

All of the brand’s new cupcakes go through a panel of testers to make sure they are up to the high quality, taste and standards they are known for prior to hitting the market.

With the taster’s final reviews in (and a few changes made) the Fab cupcake has been approved and I finally get to share my passion for sweets with the masses!

The Get up and Go holiday cupcake will be sold exclusively at their Holt Renfrew Pop-up Shop each Friday and Saturday for the next 4 weeks!

Mr. Fab Mr. Fabulous Crave Cookies and Cupcakes Calgary

So when you’re looking to get your power shop on or need the perfect host gift that will keep the party going, stop by the shop and pick up your ‘pick me up’!

Mr. Fab cake


 

Looking forward to reading your comments!