Adidas has decided not to sell a new sneaker design from collaborator Jeremy Scott after a flood of criticism and controversy over the shoes.
The shoe, which feature orange plastic shackles, hit the company’s Facebook page with the accompanying caption: “Got a sneaker game so hot you lock your kicks to your ankles?”
The posting quickly picked up comments from fans, but also detractors who called the sneakers — officially known as JS Roundhouse Mids — everything from ugly to offensive.
The design was said to mimic the shackles slaves donned in the past.
Adidas released a statement saying it won’t be making the shoes available for sale:
“Our collaboration with Jeremy Scott has always stood for creativity and originality. Jeremy Scott is renowned as a designer whose style is quirky and lighthearted. His previous shoe designs for Adidas Originals have, for example, included panda heads and Mickey Mouse.
The design of the JS Roundhouse Mid is nothing more than the designer Jeremy Scott’s outrageous and unique take on fashion and has nothing to do with slavery.”
Since the image of the shoe debuted ahead of its market release, which was scheduled for late last month, Adidas pulled and destroyed all the shoes.
“We apologize if people are offended by the design and we are withdrawing our plans to make them available in the marketplace.”
I have always personally been a huge fan of Scott’s designs for Adidas and I am saddened that the shoe will not be available for purchase. I don’t believe the designer had bad intentions or had meant to offend anyone. What do you think?
I know I will see another great design from him in the future!
Mr. Fab didas