As I was flipping through the latest issue of Fashion magazine, I stopped on a photo of one my favorite Canadian models, Coco Rocha.
She is the new face of JACOB and their winter campaign.
I noticed along the top of the photo a quote the read, “JACOB takes a stand: this model’s body has not been retouched”
What did this mean and what was the company implying? After all, this is Coco, one of the most sought after models in the world, hired for her perfection.
So I went to their website for answers, and this is the comment I found regarding the “Retouching” policy;
“The basis of the new “no retouching” policy is to promote an honest and realistic image of the female body. JACOB will no longer retouch the body shape of its models”
Are you bleeping kidding me?
You have taken one of the highest paid models in the world and now you’re telling me you are “promoting a realistic image of the female body“…
So what I am understanding is that all women are perfectly proportioned, are a size zero and have flawless skin… Oohhhhh I see, thanks for clearing that up!
If you want to be ‘realistic‘ you should try pulling a woman who is actually shopping in one of your stores to model for your brand. Don’t retouch them and then maybe I’ll buy into you being ‘Socially Responsible’!
You should be embarrassed, you make me sick!
Does this make any of my girl readers mad? Leave a comment…
Mr. Fab ‘d off!